Plain-Language Summary
This Privacy Policy explains what personal information CG Fence collects, why we collect it, how we use it, who we share it with, and the rights you have over that information. We follow the ten fair information principles set out in the Personal Information Protection and Electronic Documents Act (“PIPEDA”), Canada’s federal privacy law for commercial activities.
We only collect what we need to quote, build, and warranty your fence project. We do not sell your personal information to anyone. You can ask us at any time what we hold about you, ask us to correct it, or withdraw your consent.
1. Who We Are
In this Policy, “we”, “us”, “our”, and “CG Fence” refer to Comfort Group (CG Fence Division), operating as CG Fence, a residential fence design and installation business based in Oakville, Ontario, serving the Greater Toronto Area.
Registered business address: 132 Trafalgar Rd, Oakville, Ontario L6J 3G5, Canada
Website: https://cg-fence.ca
For all privacy-related inquiries, please contact our Privacy Officer (see Section 13 below).
2. Scope of This Policy
This Policy applies to personal information we collect, use, or disclose:
- through our website at cg-fence.ca and any subdomains;
- when you submit a quote request, contact form, or chat message;
- during phone calls, text messages, and email correspondence with us;
- during in-person site visits, measurements, and consultations;
- through our customer service, project management, and warranty processes; and
- when you interact with our advertising on third-party platforms (Google, Meta/Facebook, Instagram, HomeStars, and similar).
This Policy does not apply to information about businesses (e.g., business name and business contact information of a commercial vendor) when used solely for business-to-business communications, as permitted under PIPEDA.
3. What Is Personal Information
“Personal information” means information about an identifiable individual. It does not include the name, title, business address, or business telephone number of an employee of an organization when used for business purposes.
4. Personal Information We Collect
4.1 Information You Provide Directly
- Identity and contact details: full name, email address, telephone number, and the postal address of the property where work is to be performed.
- Project details: approximate property dimensions, fence type preferences, photographs you upload, land survey documents, and notes you share about your project.
- Communication content: the contents of messages you send us by web form, email, SMS, or chat, including any information you choose to disclose.
- Payment information: billing name, billing address, and partial payment-card information necessary to process deposits and final invoices. Full payment-card numbers are processed by our third-party payment processor (see Section 7) and are not stored on our systems.
- Marketing preferences: your consent status for email and SMS communications under Canada’s Anti-Spam Legislation (“CASL”).
4.2 Information Collected Automatically
When you visit our website, we and our service providers may automatically collect:
- IP address, approximate geographic location (city/region level), and device identifiers;
- browser type and version, operating system, and screen resolution;
- pages viewed, time spent on each page, referring website, and exit pages;
- cookie identifiers and similar tracking technologies (see Section 9).
4.3 Information from Third Parties
- Lead-generation platforms (e.g., HomeStars, Google Local Services, Facebook Lead Ads) where you have submitted a request that names CG Fence;
- Publicly available property data, including municipal parcel information and Geographic Information System (GIS) data, used to prepare quotes;
- Referrals from existing customers (with that customer’s confirmation that you have consented to the referral).
4.4 Information We Do Not Collect
We do not knowingly collect personal information from individuals under the age of 18. We do not collect Social Insurance Numbers, driver’s licence numbers, health information, or any sensitive personal information not directly relevant to a fence installation project.
5. Why We Collect and Use Your Information
Under PIPEDA, we identify the purposes for which we collect your personal information before or at the time of collection. We use your information for the following purposes:
5.1 To Provide the Services You Request
- to respond to quote requests, prepare estimates, and schedule site visits;
- to design, plan, and execute your fence installation project, including AI-generated visualizations;
- to coordinate underground utility locates through Ontario One Call (ON1Call) and the relevant utility providers (Enbridge Gas, Hydro One/Alectra/Toronto Hydro/Oakville Hydro, Bell Canada, Rogers);
- to communicate project status, send 50% and 100% milestone photo reports, and confirm completion;
- to process payments and issue invoices and receipts;
- to administer warranty claims and post-installation service requests.
5.2 To Operate and Improve Our Business
- to maintain customer records, manage internal accounting, and meet recordkeeping obligations under tax and corporate law;
- to train our installation crews and project managers using anonymized or aggregated project data;
- to monitor and improve our website performance and user experience;
- to detect, prevent, and respond to fraud, security incidents, and misuse of our services.
5.3 Marketing Communications (With Your Consent)
Where you have given express consent, we may send you:
- seasonal promotions, project showcases, and newsletter content by email;
- appointment reminders and project updates by SMS.
All commercial electronic messages comply with CASL. Every marketing email includes an unsubscribe mechanism. You may withdraw consent at any time by clicking “unsubscribe” or by emailing info@cg-fence.ca.
5.4 Legal Obligations
- to comply with applicable laws, regulations, court orders, subpoenas, and lawful requests from public authorities;
- to establish, exercise, or defend legal claims;
- to enforce our Terms of Service and protect the rights, property, or safety of CG Fence, our customers, our employees, or others.
6. Legal Basis: Consent Under PIPEDA
PIPEDA requires that we obtain meaningful consent for the collection, use, and disclosure of personal information, except in limited circumstances permitted by law. The form of consent we rely on depends on the sensitivity of the information and the reasonable expectations of the individual:
- Express consent is obtained for marketing communications (CASL), for sharing your project for use in our marketing materials (testimonials, case studies, before/after photography), and for any sensitive information.
- Implied consent is relied upon for information collection that is reasonably necessary to provide the services you have requested — for example, your contact details and property address when you submit a quote request.
You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. To withdraw consent, contact our Privacy Officer (Section 13). Note that withdrawing consent may affect our ability to continue providing services or to honour an existing warranty.
7. Who We Share Your Information With
We do not sell, rent, or trade your personal information. We share information only as described below and only to the extent reasonably necessary.
7.1 Service Providers
We engage third parties to perform services on our behalf. These service providers are contractually bound to protect your information and use it only for the purposes for which we engaged them. Categories include:
- Payment processors (e.g., Stripe, Square, or equivalent) for credit card and electronic payment processing;
- Customer relationship management (CRM) software for storing quotes, project files, and communication history;
- Cloud hosting and backup providers for storing project documents, photographs, and design files;
- Email and SMS delivery services for transactional and marketing communications;
- Analytics and advertising platforms (see Section 9) for measuring website and campaign performance;
- AI visualization providers for generating preview renderings of your project. Photographs you provide for visualization may be processed by these providers; we configure providers, where available, not to use your images to train their underlying models.
7.2 Utility and Regulatory Coordination
We share your service address and project location with Ontario One Call and with utility companies (gas, electric, telecommunications, water) as part of the mandatory locate process before excavation. We share project information with municipal building departments when a fence permit is required.
7.3 Business Transfers
If CG Fence or Comfort Group is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its business or assets, personal information may be transferred to the successor or acquiring entity, subject to the same protections set out in this Policy.
7.4 Legal and Safety Disclosures
We may disclose personal information without consent where required or permitted by law, including in response to court orders, search warrants, subpoenas, or to comply with statutory reporting obligations; to investigate a breach of contract or applicable law; or where there is an emergency that threatens an individual’s life, health, or security.
8. Cross-Border Storage and Processing
Some of our service providers (including cloud hosting, CRM, payment processing, and analytics providers) may store or process personal information outside of Canada, including in the United States and the European Union. When personal information is transferred outside of Canada, it becomes subject to the laws of the receiving jurisdiction, and foreign courts, law enforcement agencies, or other authorities may be able to obtain access to it under the laws of that jurisdiction.
We use contractual and technical safeguards intended to ensure that any service provider handling personal information on our behalf provides a comparable level of protection to that required under PIPEDA. You may contact our Privacy Officer for information about our cross-border data practices.
9. Cookies, Analytics, and Online Advertising
9.1 What Cookies Are
Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies (web beacons, pixels, local storage) to operate our website, remember your preferences, measure performance, and deliver advertising.
9.2 Categories of Cookies We Use
- Strictly necessary cookies: required for the website to function (e.g., session management, security). These cannot be disabled.
- Analytics cookies: help us understand how visitors use our site. We use Google Analytics 4 (or equivalent), configured with IP-anonymization where supported.
- Advertising cookies: used by Google Ads, Meta Pixel (Facebook/Instagram), and similar platforms to measure ad performance and to show you relevant ads on other sites. These cookies are set only with your consent.
9.3 Your Choices
- On your first visit, our cookie banner lets you accept, reject, or customize non-essential cookies.
- You can change your cookie preferences at any time through the cookie-settings link in our website footer.
- You can also disable cookies through your browser settings. Disabling strictly necessary cookies may affect site functionality.
- To opt out of interest-based advertising across participating networks, visit youradchoices.ca (Digital Advertising Alliance of Canada).
10. How Long We Keep Your Information
We retain personal information only as long as necessary to fulfil the purposes set out in this Policy, or as required by law. Typical retention periods:
Category | Retention Period |
Quote requests that do not become projects | 24 months from last contact |
Active project files (contracts, designs, communications) | Project duration + 7 years (tax and limitation periods) |
Warranty records and project photographs | Life of warranty (up to 15 years) + 2 years |
Payment and accounting records | 7 years (Canada Revenue Agency requirements) |
Marketing consent records (CASL) | 3 years after consent is withdrawn |
Website analytics data (aggregated) | Up to 26 months |
When personal information is no longer needed, we securely destroy, erase, or anonymize it.
11. How We Protect Your Information
We maintain physical, technical, and administrative safeguards reasonably designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These include:
- encryption of data in transit (TLS) and at rest where supported by our service providers;
- access controls limiting employee and contractor access to personal information on a need-to-know basis;
- written confidentiality obligations for all employees and third-party service providers;
- secure backup and disaster recovery procedures;
- ongoing review of our security practices.
No method of electronic transmission or storage is one hundred percent secure. While we take reasonable precautions, we cannot guarantee absolute security. In the event of a privacy breach involving a real risk of significant harm, we will notify affected individuals and the Office of the Privacy Commissioner of Canada as required by PIPEDA.
12. Your Rights Under PIPEDA
Subject to limited exceptions in PIPEDA, you have the right to:
- Access the personal information we hold about you, the purposes for which it is used, and the third parties to whom it has been disclosed;
- Correct or update personal information that is inaccurate or incomplete;
- Withdraw consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions;
- Be informed of how to exercise these rights and how to file a complaint with us or with the Office of the Privacy Commissioner of Canada;
- File a complaint if you believe we have not complied with our obligations.
To exercise any of these rights, contact our Privacy Officer (Section 13). We will respond to your request within 30 days, as required by PIPEDA. We may verify your identity before disclosing personal information. There is no charge for reasonable access requests.
13. Contacting Our Privacy Officer
If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact:
Privacy Officer
Comfort Group (CG Fence Division)
132 Trafalgar Rd, Oakville, Ontario L6J 3G5, Canada
Email: info@cg-fence.ca
Telephone: +1 (437) 236-1413
If you are not satisfied with our response to a privacy concern, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada:
Office of the Privacy Commissioner of Canada
30 Victoria Street, Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376
Website: www.priv.gc.ca
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The “Last Updated” date at the top of this Policy will indicate when changes were made. Material changes will be communicated by posting a prominent notice on our website and, where appropriate, by direct notification to affected customers.
Your continued use of our website or services after a Policy update constitutes your acceptance of the updated Policy.